The Ditch is Getting Bigger
Get young adventure seekers, young urban relaxers, and young families to travel to Australia.
Australia is moving 7 centimetres to the north every year.
Change and disruption will result from the 7 centimetre drift. Demonstrate that to the target audience through disrupting and changing certain media formats; radio, direct mail, print, and adshels.
This brief was given to me during my placement at FCB