Air New Zealand

The Ditch is Getting Bigger

Brief:

Get young adventure seekers, young urban relaxers, and young families to travel to Australia.

Insight:

Australia is moving 7 centimetres to the north every year.

Idea:

Change and disruption will result from the 7 centimetre drift. Demonstrate that to the target audience through disrupting and changing certain media formats; radio, direct mail, print, and adshels.

This brief was given to me during my placement at FCB 

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